1SP Cupra

Use-case

For an AI smart glasses experience (paired with companion device) developed by 1SP Agency for the CUPRA Raval, Ramblr connected visual context with vehicle-specific knowledge. Users can point at a control or feature, ask a question, and receive relevant guidance without knowing the component’s name or searching through manuals and menus. The showcase premiered at IFA 2026 using Ray-Ban Meta AI Glasses.

Generic AI agents lack vehicle-specific knowledge and cannot reliably understand which physical component a user is referring to.

Knowledge buried in manuals, apps, and menus
Unfamiliar controls users cannot name
Generic AI without vehicle-specific expertise
Support disconnected from the physical vehicle

Users point at a control or ask a question via text or voice and receive a direct, vehicle-specific answer.

Photo, text, and voice input
Recognition of controls, displays, and features
Vehicle-specific explanations
Step-by-step guidance through settings and menus

Drivers get help directly when they need it, without knowing technical terms or searching across manuals, apps, and support channels.

Faster onboarding
Easier feature discovery
Less reliance on manuals and support
A more intuitive customer experience

The same approach can make complex products easier to understand, operate, and maintain, from consumer electronics and home appliances to machinery and industrial equipment.

No searching. No technical terminology. Just point and ask.